K2 1954: our logo
In 1954, an Italian expedition came to Pakistan to try its luck on K2. It consisted of twelve climbers and four scientists and was led by veteran mountaineer, Professor Ardito Desio, who had come to these mountain with Italian expedition also before the World War II.
After some terrible moment, at the end two men reach the top of the mountain: July 31st 1954 at 6 pm they conquer the second highest mountain of the Earth, but certainly the most challenging and feared: the K2. It is an important moment in the history of alpine climbing and a crucial step in the history of Gottifredi Maffioli.
In fact, when Lino Lacedelli and Achille Compagnoni approached the 8.611 meter high peak, they were not only sharing the same dream, but they were also sharing a Gottifredi Maffioli rope. A special rope indeed, as for the first time it was made of Nylon, a revolutionary material for that time, which allowed to produce much stronger and lighter ropes than ever before, which could endure even the harshest working conditions, delivering absolute safety.
After the conquest of the summit, many meters of ropes were left on the way and when a Japanese expedition attempted the climb again in 1977, they found and used the fixed ropes left there 22 years before: those red striped nylon braids were still in perfect conditions.
Since then, the massive shape of the K2 appears in the Gottifredi Maffioli logo to celebrate the success of that memorable expedition.